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Power2Media services portfolio is focusing on the needs of the end-user and at the same time is addressing the technical and commercial challenges in the Ecosystem: content and application partners as well as operators retain full control of the content environment to launch effective, targeted services that maximize the creativity, ROI and mass-personalization of the mobile medium.
Power2Media developed and is cautiously developing its service portfolio to cover three main categories:
. Application connectivity
. Mobile Advertising
. Smart Services
Application connectivity: Power2Media is enabling enterprise applications to reach their users seamlessly and transparently at a global level. Real time analytics are enabling enterprises to evaluate the usage of their applications as well as the reaction of interactive users. The multiprotocol/multipurpose global application connectivity proved to be one of the fundamental ingredients in creating ubiquitous services.
Mobile Advertising: through its Mobile Advertising services Power2Media is closing the gap between brands and their fans: open authoring, creating and delivery capabilities, display-mode or one2one advertising, on-line integration with Ad-markets and servers, all possible channels including .in-App. advertising, video insertions, real time analytics, it all has been addressed.
Smart Services: Power2Media has developed a number of genuine Applications which are unleashing .sticky. services for smart phones but at the same time are interconnecting users of such smart phones with the still vast mass of legacy phones through advanced communications facilities.